AI Insights · Timothy · January 2023
Top 5 Maps and Navigation Apps in the UK: Q4 2022 Performance
Discover the performance trends of the top five maps and navigation apps in the UK for Q4 2022, based on data from Sensor Tower.
In the fourth quarter of 2022, the top five maps and navigation applications in the United Kingdom showed varied performance trends in terms of weekly downloads, revenue, and active users. Here is a concise overview of their performance, based on data from Sensor Tower.
OS Maps: Explore hiking trails saw a notable fluctuation in weekly revenue, starting at around $128K in late September and peaking again at $102K in the final week of December. Weekly downloads hovered around 14K at the beginning of the quarter, with a significant spike to approximately 23K in the last week of December. Active users began at about 48K, dipped to around 37K mid-quarter, and surged to over 51K by the end of December.
TomTom GO Navigation experienced a steady weekly revenue trend, averaging around $33K to $40K, with a peak at $38K in late December. Downloads started at 11K, declined to about 6K mid-quarter, and rose to 8.6K by the end of December. The app's active users remained relatively stable, averaging around 32K to 34K throughout the quarter.
Circuit Route Planner showed a consistent increase in weekly revenue, starting at $23K and reaching about $26K by the end of December. Downloads were relatively stable, with a slight increase from 3.5K at the beginning to 4K mid-quarter, before declining to 2.6K in the last week of December. Active users followed a similar trend, starting at 6.5K, peaking at 7.2K mid-quarter, and slightly dropping to 5.9K by the end of the quarter.
Navionics® Boating had a moderate performance with weekly revenue fluctuating between $5.7K and $10.8K, peaking at $8.7K in the final week of December. Downloads were relatively low, ranging from 365 to 682 weekly, with active users decreasing from 1.5K to under 1K by mid-December, before slightly increasing to 976 by the end of the quarter.
CoPilot GPS Navigation showed a varied revenue trend, starting at $7.5K, dipping to $3.8K in mid-November, and rising again to $8.8K in early December. Weekly downloads were modest, ranging from 295 to 607, while active users declined from 1.1K to about 874 by the end of December.
For more detailed insights and data, visit Sensor Tower.
